Top 5 Fitness and Weight Loss Programs on iOS in Denmark - Q3 2023

In the third quarter of 2023, the top fitness and weight loss programs on iOS in Denmark demonstrated varied performance metrics as tracked by Sensor Tower. Here’s a detailed look at the key trends:

Stepler - Walk & Earn saw fluctuating download numbers throughout the quarter. Downloads peaked at 5.4K in the week of July 24 but dropped significantly to 1.5K by the end of August. The app's weekly active users followed a similar trend, starting at 20K and hitting a peak of nearly 24.3K in late July before declining to 18.9K by the end of September.

AllTrails: Hike, Bike & Run experienced a notable rise in revenue, starting at approximately $7.6K in late June and peaking at around $23.4K by the end of July. However, revenue saw a decline towards the end of the quarter, closing at $5.9K. Downloads for AllTrails peaked at 5.3K in mid-July, while weekly active users also saw an increase, peaking at 6.0K in the same period, before declining to around 3.3K by the end of September.

Strava: Run, Bike, Hike maintained a relatively stable performance throughout Q3. Revenue peaked at approximately $31.4K in late July and remained strong, closing at about $22.1K at the end of September. Downloads for Strava hovered around 2.2K to 2.6K throughout the quarter, while weekly active users remained steady, ranging from 21.9K to 23.8K.

DHL Stafetten København experienced a dramatic surge in downloads, particularly in the week of August 28, when it reached 15.9K. This spike was followed by another significant increase to 8.9K by the end of September.

Copenhagen Half Marathon also saw a substantial rise in downloads in early September, peaking at 10.1K in the week of September 11. However, this number rapidly declined to 22 downloads by the end of the month.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the fitness and weight loss app market in Denmark. For more detailed analytics and trends, visit Sensor Tower.